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My Notes:
Most
of Warren’s success is due to his personality, character, and
willingness to learn from and teach others.
Of
his many outstanding qualities, the role as teacher is the one for
which, Warren states, he would most like to be remembered.
“It’s
better to hang out with people better than you. Pick out associates
whose behavior is better than yours and you’ll drift in that
direction.”
Therefore
a proven discipline is an essential element in becoming a successful
investor.
The
ultimate act of generosity is Warren Buffett sharing his genius with
the individual investor!
Note:
I am honored that Warren Buffett has given me written permission to
use his inspiring words in this volume.
Risk
comes from not knowing what you are doing.
It
is more important to say “no” to an opportunity, than say “yes.”
Wall
Street is the only place that people ride to in a Rolls-Royce to get
advice from those who take the subway.
Rule
No. 1: Never lose money.
Rule
No. 2: Don’t forget No. 1.
People
continue to do foolish things no matter what the regulation is, and
they always will.
A
great investment opportunity occurs when a marvelous business
encounters a one-time huge, but solvable problem.
Overall,
we’ve done better by avoiding dragons than by slaying them.
Should
you find yourself in a chronically leaking boat, energy devoted to
changing vessels is likely to be more productive than energy devoted
to patching leaks.
I
will tell you how to become rich. Close the doors. Be fearful when
others are greedy. Be greedy when others are fearful.
Long
ago, Ben Graham taught me that “price is what you pay; value is
what you get.” Whether we’re talking about socks or stocks, I
like buying quality merchandise when it is marked down.
I
don’t invest a dime based on macro forecasts.
When
investing, pessimism is your friend, euphoria the enemy.
The
ability to say “no” is a tremendous advantage for an investor.
If
a business does well, the stock eventually follows.
Never
invest in a business you can’t understand.
You
should invest in a business that even a fool can run, because someday
a fool will.
Much
success can be attributed to inactivity. Most investors cannot resist
the temptation to constantly buy and sell.
There
are 309 million people out there that are trying to improve their lot
in life. And we’ve got a system that allows them to do it.
The
definition of a great company is one that will be great for 25 or 30
years.
Success
in investing doesn’t correlate with IQ. Once you have ordinary
intelligence, what you need is the temperament to control the urges
that get other people in trouble investing.
Periodically,
financial markets will become divorced from reality.
I
tell everybody who works for our company to do only two things to be
successful. They are:
1) think like an owner, and
2) tell us bad news right away.
There is no reason to worry about good news.
1) think like an owner, and
2) tell us bad news right away.
There is no reason to worry about good news.
Inactivity
strikes us as intelligent behavior.
We
will continue to ignore political and economic forecasts, which are
an expensive distraction for many investors and businessmen.
What
the wise do in the beginning, fools do in the end.
You
do things when the opportunities come along. I’ve had periods in my
life when I’ve had a bundle of ideas come along, and I’ve had
long dry spells. If I get an idea next week, I’ll do something. If
not, I won’t do a damn thing.
I
am not a businessman, I am an artist.
No
business has ever failed with happy customers. You are selling
happiness.
In
stock markets it’s an auction market, and crazy things can happen.
When
people get fearful, they get fearful enmasse. Confidence comes back
one at a time. When they get greedy, they get greedy enmasse.
You
can’t make a good deal with a bad person.
If
you’re in the luckiest 1% of humanity, you owe it to the rest of
humanity to think about the other 99%.
There
are some parts of the game that we don’t understand, so we don’t
play with them.
The
best thing that happens to us is when a great company gets into
temporary trouble . . . We want to buy them when they’re on the
operating table.
In
our view, though, investment students need only two well-taught
courses—How to Value a Business, and How to Think About Market
Prices.
We
enjoy the process far more than the proceeds.
When
we invest in stocks, we invest in businesses.
Valuing
a business is part art and part science.
When
you’re associating with the people that you love, doing what you
love, it doesn’t get any better than that.
Most
people get interested in stocks when everyone else is. The time to
get interested is when no one else is. You can’t buy what is
popular and do well.
You
don’t need to be a rocket scientist. Investing is not a game where
the guy with the 160 IQ beats the guy with a 130 IQ. Rationality is
essential.
Great
investment opportunities come around when excellent companies are
surrounded by unusual circumstances that cause the stock to be
misappraised.
Draw
a circle around the businesses you understand and then eliminate
those that fail to qualify on the basis of value, good management,
and limited exposure to hard times.
I
read annual reports of the company I’m looking at, and I read the
annual reports of the competitors—that is the main source of
material.
All
there is to investing is picking good stocks at good times and
staying with them as long as they remain good companies.
Problems
in a company are like cockroaches in the kitchen. You will never find
just one.
I
always picture myself as owning the whole place. And if management is
following the same policy that I would follow if I owned the whole
place, that’s a management I like.
Buy
a business, don’t rent stocks.
Diversification
is a protection against ignorance. It makes very little sense for
those who know what they’re doing.
Losing
some money is an inevitable part of investing and there is nothing
you can do to prevent it.
Unless
you can watch your stock holding decline by 50% without becoming
panic-stricken, you should not invest in the stock market.
I
believe in getting things done through other people.
The
world will seek low-cost production as long as the quality is there.
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